Success Story: The Fitness Education Academy

Boot Camp course

The Fitness Education Academy was established in 2008, initially with just one assessor, one tutor and one internal verifier.  To date they now have a team of around 20 employed and freelance staff dealing with teaching, assessing, internal verification, administration and finance. Annalisa Buchanan and Emma Buchanan are the company owners/directors.

Delivering across Scotland and offering level 2 and level 3 fitness qualifications through CYQ, they also offer endorsed continuing professional development training such as studio combat, circuit training and sports conditioning.

From promoting their endorsed training through REPs early on in their endorsement, Fitness Education Academy moved to a full licence in 201l, enabling them to endorse any new training automatically, a process that has been simplified by the development of the Quality Training Portal.

Annalisa says, “The Quality Training Portal has played a significant part in assisting with the promotion of our courses, and since we registered our bookings have increased enough for us to deliver twice as many courses annually, which has obviously increased revenue.  Most employers that we liaise with now refer their staff to the portal if they are looking for other types of training that we as a company do not specialise in, so hopefully other training providers also benefit from this.”

Annalisa was asked why endorsement was important to them, and she explained “As a company we have always tried to encourage REPs registration for candidates who complete qualifications with us and have always made sure that full information on the importance of this is put across to students during their course attendance.  Being a company that prides itself on quality training and returning students, endorsement seemed the obvious route for us to go down, to be recognised as a training provider that focuses on keeping standards at their peak.”

Annalisa further explained “As part of our quality standards we also insist that all of our tutors and assessors are REPs registered and once our personal training students are qualified we offer them free advertising on our website providing they are REPs registered. As well as being a training provider we also run our own fitness centre where we only employ REPs registered instructors. It is important therefore that we are endorsed so we can continue to be recognised as a training provider that offers quality courses that are checked by a regulated body with quality standards that need to be met.

Endorsement has allowed us to gain that recognition in the industry as a company with high standards, it has also encouraged us to provide a wider range of fitness courses, in particular to be able to keep up with the changes in the industry and provide the training that fitness professionals are looking to do at that particular time.  Being a company that gains most of its business from returning customers it is imperative that we can offer a wide range of CPD courses to these returning customers, which the endorsement allows us to do, therefore bringing in additional business.

We always have new ideas being put forward and will continue to listen to our students and offer what we can when we can.  We have a few new courses in the pipeline and will hopefully have these endorsed and available soon.”

For more information about the training The Fitness Education Academy offers, visit

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