Block Fit, the creation of Chicco Slimani, is described as “The workout with a heart”. Since its launch last year at the “IFS” – The international Fitness Showcase in Blackpool – it has seen a meteoric rise with over 320 instructors trained in under 5 months and a national release across 67 Duncan Bannatyne gyms across the UK, from 2 May 2016.
Jacqui Hobbs, Professional Development Quality Manager, seated left of Chicco in the picture, talked to him about the why, when, where and what now.
How did Block Fit start?
Block Fit was inspired by my hero Bruce Lee’s concept where he took different fighting styles and created his own style of workout. So I spent time researching what people might need and want from a class, and chose four styles that have been here since time immemorial, combined them together and Block Fit was born.
What is Block Fit?
Block Fit is a revolutionary fitness brand, and the first of its kind. It fuses 4 workouts in 1 class: from Dance, Combat, High & Low and Yoga inspired moves and meditation, to an easy to follow block of choreography performed to upbeat motivational original music sung by yours truly.
How did you make the transition from singing to fitness?
I just combined my two passions together, music & fitness …. because I sing on all of the Block Fit music which means it’s original and PPL free. I’ve been into fitness ever since I can remember from martial arts in my teens to natural bodybuilding in my twenties. I’ve lived my whole life helping people to get active and fit so I just saw it as a natural progression to take it from a hobby into a livelihood.
I also wanted Block Fit to stand on its own feet as a genuine product of quality and not just a fad by a public persona trying to jump on the fitness band wagon. So I qualified as an ETM (Exercise to Music) instructor, and did my assessor and tutor training so I can be certified to train instructors to the highest standards. This is where I met Jacqui Hobbs and the amazingly supportive team at SkillsActive who trained me, and have helped me get Block Fit endorsed and stand proud in the busy exciting CPD marketplace.
How did you find the endorsement process?
I didn’t realise just how much went into getting something endorsed, and I credit Tom, Hanna and Jacqui for helping me through it. I couldn’t have done it on my own but it has really made my idea a success.
How many calories does Block Fit burn?
According to your body type, age, and intensity, people burn between 650 to 1000 calories.
What are your future plans?
I have just returned from FIBO in Germany, where we met distributors from around the world who loved the Block Fit concept and want us to go out and showcase it across the globe from Europe, Africa and Asia to America. Judging by the reaction we are getting in the UK, my vision for it is to become a worldwide programme.
What does success look like?
Success to me is a healthy body and a healthy mind. To live life inspiring people by being the spark that fuels their fire to go higher and become a better version of themselves. Block Fit makes it possible for me to do that.
What is the Block Fit message?
Our message is very simple.
If it’s not universal we don’t teach it
And if it ain’t love we don’t preach it
Dream it-Believe it- Work for it- Achieve it
To find out more about Block Fit, visit their website.